Marketing Plan for Pharmasim free essay sample

These competitors offer various products from general cold medicine offerings to single-use medicines. It is likely that these companies will continue to develop new offerings in that arena to have greater coverage across different segments. To defend against these moves, the Allround brand must expand its line, and introduce new products to the market. This will provide an additional area for growth and revenue, allow the company to use the strong brand recognition to help launch the new products, and ensure that the product lineup is meeting current consumer trends and demands. Our sales force works with the channel’s large retailers/chain stores (direct sales) or with wholesalers/retailers (indirect sales) to ensure prominent product placement. Our sales force also works to maintain relationships with the key decision makers at each of these channels. If these relationships are damaged, there is a direct impact to sales and therefore profitability. Our outlined marketing plan will work to strengthen these relationships and allow for a dialog with the channels that will be invaluable for our organization. We will write a custom essay sample on Marketing Plan for Pharmasim or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is evident that Allstar Brands needs a detailed marketing plan in order to positively progress in the future. Outlined below are the key areas in a marketing plan as well as suggestions for achieving our marketing objectives. B) Situation and Environment Analysis SWOT Analysis Strengths Allround has the highest brand awareness of any other competitor. Allround has the highest market share based on sales revenue for OTC medicine. Allstar is the market leader in the cold remedy market. Weaknesses Allround has a low customer retention rate compared to some other competitor brands. Allstar’s current product offering only focuses on the cold category, which is a small portion of the total available market. Allstar has a small sales force to promote its product. Only 14% of total marketing expenses allocated to sales force. Product placement in stores is not optimum. Allround contains alcohol, which is a side effect that consumers dislike. Allstar has only one product on the market. Consumer preference is leading to capsule form, and most competitors already supplying in capsule form. Opportunities Allstar has the ability to tap into another segment of the market by offering a brand extension, such as the cough or allergy segments. -Allstar has the ability to add brand extensions that fit customer needs. -Allstar can remove the alcohol from its product line. Threats -Consumers perceive alcoholic content in OTC medication negatively. -Other OTC competitors are receiving higher doctor recommendations than Allround. -Allround has a lower customer retention rate compared to other competitor brands. Allstar is only focusing on the cold category, which makes up a small portion of the available market. -Product placement in stores not optimal compared to competition. -Introduction of new products by competitors can erode Allstar’s market share. Competitors CompanyAllstarBBEthikDriscolCompetitor Summary Brand NameAllroundBesthelpExtraDryup Market SegmentColdAllergy/ColdCough/Cold/NasalAllergy/Nasal/ColdDiversified in other market segments Product4-hr multi symptom cold liquid4-hr cold capsule12-hr cold capsule4 hr multi-symptom cold capsuleAll cold medicine in capsule form Price$5. 9$4. 89$4. 49$5. 09Lower MSRP unit price for competitors Market share40. 4%25. 2%19. 5%14. 9%59. 6% Share Cold Sales Revenue$355M$222M$172M$131M$525M Total Sales$355M$286M$395M$255M$936M/$1491(63%) % of Business Related to Cold Sales100%78%44%51% Cold Sales $’s Period 0$355M$222M$172M$130M$879M Total Allstar’s major competitors are BB, Ethik, and Driscol. All competitors of Allstar’s are diversified into other categories of the OTC market and not dependent upon just the cold segment. This is one area where Allstar can potentially improve its sales and diversify its product lines. Although Allstar has the highest brand awareness, it also has the highest price amongst competitors. The fact that Allround has a strong reputation in the market place due to the product effectiveness allows Allround to maintain a higher price than its competition. All other competitors supply its OTC in capsule form, which is the preferred method of consumption by consumers. Allstar must be aware of the various formulations of the competitors, be selective in considering new products to market, and pay attention to newly offered products and the markets the competitors are targeting. The Allstar team needs to reassess the strategy and approach each period based upon competitor information while maintaining the long-term strategic objectives. Economics Allstar must monitor the economic conditions when deciding the appropriate budget allocations to advertising, sales force, promotion, and discounts. Inflation is a major influential factor that can affect total pricing and the costs of goods sold, which will affect the company’s bottom line. In order to sustain proper pricing, Allstar’s marketing team must monitor inflation and deflation in the market place to determine the optimum pricing strategy. Allstar must adjust its pricing to reflect inflation rates in the market as this will have a negative impact to net income, as costs will continue to rise. Social/Cultural Allstar must focus on the needs of its customers and monitor any changes in the behaviors of its consumers. One factor to consider is the amount of medication in Allround and the perceptions of physicians and consumers. Obtaining recommendations from the medical community is crucial to the success of the product, as some consumers value the advice from physicians. Some doctors may not recommend Allround because of the alcohol content or that the multi-symptom formulation contains too much medicine. Our team must decide the best formulations of OTC medications that meet the needs of the consumers while at the same time satisfy the medical community in terms of medicinal content and brand effectiveness. Allstar must also consider motivational factors to get consumers to continue to buy our products and the appropriate sales force and incentives to motivate the sales force to promote our brand. Some consumers are motivated to purchase based upon coupons. Motivational factors vary for the various sales channels: large grocery stores, mass merchandisers, and chain drugstores are incentivized by turnover and allowances, and independent drugstores by the number of sales people on the account. Allstar must ensure the appropriate allocation and combination of promotion and sales force to ensure our product gets the optimum attention and exposure. Political/Legal The Food and Drug Administration (FDA) regulates the amount of medication that can be contained in a single dose and the frequency in which a consumer should consume the dosage. In selecting new products, the Allstar marketing team must select products that will avert potential risks for the company. Selecting a product that has not received FDA approval could delay time to market and miss a potential sales window. Introducing a product to the market that has higher than average the recommended ingredients could be a potential risk should the FDA impose stricter regulations on the amount of ingredients. The team will pay close attention to the formulations offered before introducing these to the market place, scrutinize the ingredient type and amount of medication in each, and assess the risk associated to the potential regulation of the product. Natural Environment Climate change is an ongoing concern and can affect the weather patterns and temperature fluctuations, which can affect the health of the population as a whole. Changes in climate could potentially increase or decrease the demand for OTC products. The team must monitor symptoms of consumers and offer products that meet the needs of the consumers. Currently, the most reported symptoms are aches, chest congestion, and coughing. The reported symptoms could potentially change over time and Allstar needs to take into consideration potential changes that could occur based upon changing environmental factors. Technological Allstar is C) Marketing Objectives Allstar’s long-term marketing objectives are: 1)Increase market share 10%+ 2)Increase net income annually by 20+ (annual growth) 3)Increase customer satisfaction to at least 60% 4)Increase consumer brand awareness to at least 85% The team will also evaluate results at the end of each period via the performance summary report and adjust the short-term strategy via the various input elements: marketing strategy, marketing mix, pricing, promotion, sales force allocation, target markets and channels. Overall, we will adhere to our long-term plan to achieve our long-term objectives. D) Target Market Prior to determining the best way to market our product, we needed to identify our target market of consumers. In doing so, we sought to identify and profile distinct groups of buyers who might prefer our product over our competitions’ product. Based on this, we aligned our advertising and promotion accordingly. When analyzing the market research, we noticed that young families, mature families, empty nesters, and retired individuals accounted for over eighty-five percent of the cold, cough, and allergy market. Additionally, as Allround treats several different symptoms, it can be appealing to a large market with varying symptoms. Because of this, we used this demographic variable to identify our market. For psychographic considerations, the interests and opinions of the target market were considered. For example, we did not initially target young families. The original formulation of Allround included alcohol as an ingredient. Due to this ingredient, we did not market to young families for fear of an unintentional backlash from this demographic. We were aware that young parents would not approve a pharmaceutical company marketing a cold medicine with alcohol as an ingredient to buyers with young children. When we were able to reformulate our product, we removed the alcohol from Allround’s composition, and added young families to our target market. Another factor we noticed when analyzing the market research was an interest in the effectiveness of the product. We observed that members of our target market (young families, mature families, empty nesters and retirees) were primarily concerned with the effectiveness of a medicine, and had a smaller amount of concern for the price of the product. In other words, we deducted that members of this market group had the socio-economic background that would allow them to purchase a higher priced cold medicine if it was proven to be effective. By including both young and mature families in our target market, we believed we would see an increase in usage. By nature, colds and coughs are contagious. Families living in close quarters are likely to share colds, and therefore increase the need for cold medicine. This was another significant variable we analyzed when identifying our target market. Also, minimal side effects is an appealing attribute of our medication. Both young and mature families have many working parts, and we believe we can effectively target this group by touting our reduced side effects that allow families to go about on their daily routines. Geographic considerations involved reviewing the shopping habits of the target group. We sought to analyze where customers are going to purchase our product. According to the research, our target market shops predominately at grocery stores for cold and cough medicine. Because of this, we will geographically target our market at grocery stores. E) Positioning For value positioning, we are considering several factors to best position our product. We are pleased with the effectiveness of our product in regards to symptom relief. We believe that this will increase value in our product, and result in more satisfied customers. This will also lead to repeat purchases from happy customers, and will increase the likelihood for customers to purchase other Allround products. This will allow us to introduce new Allround products to the market. For positioning in regards to pricing, we are seeking to find the delicate balance between price and customer-perceived value. As Allround has a large portion of market share, we can factor in high volume of sales in our pricing plan. Higher volume sales can lead to a reduced unit cost and overall, more significant profits in the long term. Because our customers view our product as effective in regards to cold symptoms, we can increase the price a bit to reinforce the notion that Allround may be a little more expensive but overall, it is worth the slightly higher price. Factors also used to determine the price positioning of Allround will also include our competitions pricing, customer satisfaction, and overall brand awareness. As line extensions are introduced, we will elect to use either a market penetration or skimming strategy, depending on the product and target market. The strategy used in the future will be determined after an in-depth analysis of the market and evaluation of the new produce. For Allrounds advertising in regards to positioning, we will continue to increase the advertising budget. This will allow Allround to remain on the high-end value side of the market while simultaneously keeping pace with our competitors. Allround is in the mature stage, so the advertising message will focus on reminder messages. The reminder message will be used to stimulate repeat purchases and serve as a reminder that Allround is the superior cold medicine. For Allrounds promotion in regards to positioning, we will devote a portion of our budget only when needed. Times when our promotional budget will increase will likely be if there is a decrease in Allrounds market share, or to combat a competitors new product. When Allround introduces a line extension, we will not devote the majority of our advertising budget to promote it. Rather, we will aim for a low to medium advertising expense, and carefully direct our message. Line extension advertising will be informative in an effort to create awareness of the product. It will also be used to highlight the relationship the product has with Allround. Because Allround is a leader in the market with heightened brand awareness and consumer confidence, the relationship with Allround can be used to our advantage. When Allround introduces a brand new product, we will use a medium to high advertising expense. The new product will be in the introduction stage in its product life cycle, so advertising will need to be used more. The advertising message for new products will be informative, seek to help customers form a preference for the new product, and reassure customers that the new product is as good as Allround Though advertising strategies vary for Allround, line extensions and new products, we will use the same channel decision strategy for all products. This strategy will be used regardless of the products life cycle stage. We will maintain a channel sales force according to demand for the products. When a channel segment is experiencing growth, we will increase the amount of sales force present at these locations. For Allround, these high-volume sales channels are grocery stores and chain drug stores thus far. Because of this, we have allocated more salesmen at these channels. Our strategy is to continue to monitor the level of sales at the different channels, and increase sales force at channels where sales are growing and/or have the potential for large amounts of growth. F) Product Currently, the Allround brand has the highest brand awareness and conversion ratio amongst its competitors. Consumers view the brand positively and it has the highest market share in OTC cold medicine. The main emphasis on the product is the brand’s effectiveness over the various categories and limited side effects. The medical community is recommending products that do not produce side effects. For this reason, the team has made the decision to market products that do not contain alcohol. Product Positioning Allstar’s value proposition to consumers is to offer products that will meet all their cold medication needs, providing high-quality products with multi-symptom relief without adverse side effects. We feel that with the reputation of the Allround brand, consumers are willing to pay for a high-quality product that meets his or her needs. We will emphasize the following four key areas: 1. High Quality Product/Competitive Price: Offer products that are high quality and at a competitive price to maximize net income up to the point that consumers will tolerate. . Product Benefits: Offer products that will meet the needs of the consumer from a multi-symptom perspective that will make them satisfied with our products and motivate them to repurchase. 3. Product Differentiation: Multi-symptom solution compared to competitors, such as, Besthelp 4. Side Effects: Offer products that minimize negative side effects, such as removing alcohol content to gain more physician recommendations. G) Price The pricing strategy will rely upon the following key factors: 1)Inflation/Deflation 2)Consumer purchase decision criteria )Balancing the tradeoff between price and symptom relief 4)Analysis of competitor pricing / competitor product offering / historical pricing We will monitor the tradeoff graph in the PharmaSim module each period to ensure that we are pricing the product close to the optimal line (price vs. symptom relief). Thus far, we have learned that we need to continue increasing our prices to keep up with inflation and make some manual modifications to the price depending on the previous period’s price increase while monitoring what is happening in the future period regarding the economic factors. Consumers’ purchase decision criteria will be the one of the main decision factors in determining how we price our product each period. We determined that the key element in the consumer purchasing decision is product effectiveness for Allround, which we can measure by customer satisfaction. We need to ensure that our product has the highest level of customer satisfaction each period. By linking customer satisfaction with performance-based pricing, we believe we will be successful. Since products offered are at different stages of the product life cycle, we will position the pricing appropriately for each product. As Allround is in the mature stage, we will take advantage of the consumer loyalty and try to maintain an optimum price to reap benefits from this product line to help with the financing of other product introductions. We will price new products competitively using penetration pricing based upon where the competitors are in the market and once consumer loyalty and market presence are established, we will increase the pricing to an optimal level as to maximize net income, while continuing to increase our market share. H) Promotion For Allround, we plan to use a combination of push and pull strategies. For the most part, we will use a pull strategy for Allround as the product is in the mature lifecycle and we need to continue to advertise and contribute funds to the consumer promotion budget using trial sizes, coupons, points of purchase, and co-op advertising. Our push strategies will include our sales force to help promote the brand and detailers to help obtain recommendations from the medical community. We will use trade allowances as a way of enticing the sales channels to buy at the higher volume by decreasing the lowest volume discount and increasing the highest volume discount. When introducing new products, we will use the same trade allowances as Allround and decrease the discounts once the new products establish a market presence over future periods. We believe that this strategy will help us achieve higher unit sales, as we will entice the channels to buy at the larger volumes as they will benefit from a larger discount. As the new products mature, we will gradually decrease the volume discount to maximize our net income. In period 4, we decided to allocate 70% of all funds to Allround and 30% to Allround+. As the majority of the sales are still with Allround and the product is still Allstar’s moneymaker, we did not want to allocate too many funds into the new brand Allround+. As we introduce other products, we will establish a long-term strategy of allocating funds as follows to our product line: Allround40% Allround+30% Allright30% Advertising For Allround, we will use various advertising messages depending where we are in the product cycle. We initially will focus on benefits and reminder advertising, as well as continue to use comparative advertising against Besthelp. On new products, our strategy will focus on heavy primary and benefit, with some comparative advertising. As the product ages, we will place emphasis from primary to benefits and reminder advertising. For Allround, the advertising message is â€Å"Relieves Aches, Clear Nasal Congestion, Reduces Chest Congestion, Suppresses Cough, Minimizes Side Effects, and Won’t Cause Drowsiness. † We added â€Å"Won’t Cause Drowsiness† when we removed the alcohol from Allround and got rid of â€Å"Dries Up Runny Nose† as we already have a message of â€Å"Clear Nasal Congestion,† which could be confusing to consumers. I) Place (distribution) The period zero sales report shows that direct distribution channels are almost twice as much as indirect distribution channels (direct distribution channels account for 63. 4% of sales, while indirect distribution channels account for 36. 7% of sales). Because of this, we will prioritize direct channels for our distribution. The direct channel sales are motivated by volume discount and promotional allowances; these two factors impact overall shelf space for Allround. Volume discount and promotional allowance are factors for indirect channels as well, so we will use this information in our marketing mix with regards to promotion. We will adjust these volume discounts and promotional allowances after each period to correspond with channel growth rates and sales. J) Evaluation and Control We will employ various methods to evaluate our performance after each period. We determined that an in-depth analysis after each period is essential to maintain our product as a leader in the market. The company dashboard and performance summary will serve as primary tools in this analysis. This is where we will gather information regarding our marketing strategy, mix, promotions, sales force and price; we will use this information to compare how effective we were in achieving the marketing goals aforementioned. Another method we will use to evaluate our performance is by analyzing the percentage of changes in each of our decision points. For example, we will calculate the percentage of growth in our sales force, our product price and our advertising budget. We will then cross-reference these calculations with our overall performance in the period. An increase in price of 3. 5% may cause a negative trend in our market share; because of this, we will look to adjust our price to better capture market share. By performing similar calculations and comparative analysis, we hope to identify any positive or negative trends and adjust accordingly. While changes will occur, our overall marketing approach will not change drastically. We will adjust as our line is extended and new products are launched due to differences in the marketing life cycle of each product, but the core of our marketing strategy will remain relatively unchanged.

A Review of Cheap Essay Writing

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Top 10 Argumentative Essay Topics That Will Help You in Your Future Writing

Top 10 Argumentative Essay Topics That Will Help You in Your Future WritingWhen I first started writing essays, my teachers told me to submit articles to the APA and the MLA. They said that they needed a thesis for my studies, and so I began submitting articles. Although these two journals look similar, there is a big difference. To better understand what these types of essay topics mean, you will need to understand what they offer.The purpose of an article is to give an objective opinion about an issue. These opinions are sometimes written in a way that makes it seem like they are arguing the point. An essay that tries to present opposing points of view as if they are being debated might be considered as an argumentative essay. Whether you agree with the conclusion or not is irrelevant. What is important is that you present an objective viewpoint on the issue you were given to write about.Many scholars have fallen into the trap of using rousing rhetoric to convince others. Whether y ou realize it or not, using rhetorical devices is always going to be considered an argumentative approach. If you are writing a research paper, it is essential that you follow this same rule. Avoid using too many arguments that make you sound like a professor.Most writers make the mistake of assuming that the MLA and APA mean they should use argumentative essay topics. I know this is a misconception. There is no standardization in both of these journals. The only similarity between them is the large number of articles submitted to them. When choosing between these two writing styles, your best bet is to consider your style preference.Because you have the freedom to choose which topics you want to write about, your final result will reflect the opinion that you want to convey. A well-written argument is like a crystal ball. When you read the writings of other authors, you can see their point of view, but they do not necessarily represent their views in all cases. You must be willing to interpret and learn from each argument to produce the most accurate account possible.If you are writing a dissertation, you may choose a current topic to focus on. For example, an APA topic might be 'Science and Education.' Since so many people in the United States are involved in the sciences, a clear focus on a topic that has been covered before is needed. The alternative is to focus on something new and unknown, and even if this yields more research, you will have to come up with a different thesis than what was offered by your professors.Having an argumentative essay in the APA and the MLA can be beneficial. Not only does this type of writing to help you gain more exposure for your research, but it can also be a stepping stone to graduate school. If you find it hard to write papers, then having a powerful argument that can be traced back to a specific event can help you learn how to write papers on your own. By breaking down an argument in such a way that you can understand t he person who is making the argument, you will be able to write a stronger essay. This can only help your career.You can choose to write multiple articles about a particular issue, or perhaps several articles on the same issue. By analyzing each article and deciding on the ones that best fit your research style, you can choose to write one essay, or all of them. Either way, you will get to see the effects that writing will have on your writing. Writing is an art, and you can use it to improve not only your writing skills but your writing style as well.

Where to Find Essay on the Topics of How Language Affects Culture

Where to Find Essay on the Topics of How Language Affects Culture Linguists say they are grammaticalised. Language is the principal vehicle of culture. It is the root cause of culture. Language from the element of Linguistics. The Spanish and German speakers were requested to supply descriptive adjectives for various objects. In the Saulteaux language there are lots of words for snow, because snow is a significant aspect in their opinion. It can look at mashup words and the hottest words which are completely made up. Thus, this theory attempts to measure behavioural intentions. The paper demonstrates a very clear balance of these 3 components. The new paper also makes it possible for the ability to get illustrations. Religion is really the most important in cultural society. Culture plays an enormous part in shaping your identity. Population began to thrive. Education is the fundamental need of human. Explain whether it's straightforward to immigrate from 1 country to another. Tamil is extremely full of heritage and culture. The Tamil language impacts the government since there isn't any language barrier. The Spanish language is among the most spoken languages in the United States of america. The Key to Successful Essay on the Topics of How Language Affects Culture The price of your custom made essay will count on the speed of delivery. Individual are created by culture on a single level and culture is created by individuals on the other. It's a product of society. Actually, a specific brand or product, for the time being, might not be the ultimate trending later on. Then you've got some cultures that can't be characterized as either person or group oriented primarily. Though culture is comparatively stable it isn't altogether static. Indigenous culture involves a set of activities which are deeply rooted before. Unique cultures define family in various ways. At exactly the same time different pieces of culture are interconnected. Naturally, there's the culture of a nation but also within that, there's a variety of variations within each one. So it will be expressed through the language. There are lots of various diverse cultures all over the Earth, and all are influenced by different examples, in their society. As stated previously, communication may be one of life's most important assets or one of life's best issues. Creating an idea of self or personal identity is a consequence of interaction with individuals who make up your culture. For many Indigenous people, language is deemed to be sacred. Among the jobs of a child learning language is to work out which things are called by the exact same word. The social interaction that occurs within the family contest is a significant contributory element to the continuity of culture. In addition, it plays a primarily important role in shaping the child's attitude and behaviour. It is considered to be the most impressive agent of socialization because it provides the context in which the first and most long-lasting intimate social relationships are formed. Explain the use of immigration in Canadian multicultural identity and financial advantages. Many studies are done over years documenting the presence of variable rules in English language. Additionally, the mass media is also one of the most significant attributes of the cultural realms that play a number of social roles in the socialization approach. By way of example, inside this intriguing paper, the authors demonstrate that language impacts the categorical perception of colorand this result is stronger in the proper visual field than in the left visual field. Talk about the environmental effect of such illegal immigration patterns.

Sample Essay On Travel For ESL Students

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Role of Engineer in Global Challenges

Role of Engineer in Global Challenges Executive Summary The present paper discusses roles that engineers could actively play to address the challenges of global food insecurity, WMD terrorism, and environmental degradation. The rationale is premised on the fact that food insecurity, global terrorism, and environmental degradation are at the core of the very existence of mankind.Advertising We will write a custom essay sample on Role of Engineer in Global Challenges specifically for you for only $16.05 $11/page Learn More The results demonstrate that engineers can play an active role in taming environmental degradation by working on ways to actualize the fuel cell technology, developing innovations to capture and store excess carbon dioxide, and initiate sustainable and green engineering to cut down on harmful emissions. In addressing the challenge of food insecurity, engineers can develop novel fertilizers and irrigation capabilities, use biotechnology to develop disease-resistant and fast matur ing crops, and develop new techniques of harvesting rain water for use in irrigation. Lastly, in addressing the challenge of WMD terrorism, engineers can develop high-tech defense mechanisms having the capacity to deal with WMDs before they reach their target, develop and implement comprehensive surveillance systems, and play an active role in developing novel strategies that could be used to neutralize the effects of chemical or biological weapons. The paper concludes by underscoring the importance of engineers in advancing human welfare. The paper recommends (1) core curricula for engineers to be changed to ensure they receive comprehensive training to reflect new challenges and (2) funding and concessions to be made to enable engineers come up with innovative ways to address challenges. Introduction Around the world, demands on the profession and practice of engineering are increasingly shifting to reflect new challenges and expectations fuelled by the pressures of internalizatio n and globalization (Bryce et al., 2004). Today, more than ever before, there are increasing demands for engineering professionals to disembark from the cocoon of narrow technical focus and embrace a positive role in working with their communities to address a multiplicity of challenges and create opportunities that serve to improve life in the universe (National Academy of Engineering, 2012; Vanasupa et al., 2006).Advertising Looking for essay on engineering? Let's see if we can help you! Get your first paper with 15% OFF Learn More The present paper discusses roles that engineers could actively play to address the challenges of global food insecurity, WMD terrorism, and environmental degradation. Rationale It is important to note that these challenges have been carefully selected on a needs assessment basis. Whereas it is a well known fact that the world is facing very many challenges that are hinged on the pressures toward internalization and globalization (Bryce et al., 2004), food insecurity, global terrorism, and environmental degradation are at the core of the very existence of mankind, hence their selection. Environmental Degradation Extant literature demonstrates that â€Å"†¦the global population is currently consuming natural resources at a rate of 120% of what the earth can regenerate† (Vanasupa et al., 2006 p. 375). Industrialized and industrializing counties are well known for their insatiable appetite for fossil fuels; however, available literature demonstrates that not only will we deplete our fossil fuel reserves within the next 40-100 years if we ignore to take immediate action to control their use, but our propensity to consume these resources will continue to accelerate the melting of the polarize caps, leading to flooding (Vanasupa et al., 2006). Excessive consumption of fossil fuels have also been positively correlated with the rapid accumulation of atmospheric greenhouse gases responsible for causing g lobal warming, acid rain, ozone layer depletion, and other forms of adverse environmental events. Engineers can play an active role in taming environmental degradation by working on ways to actualize the fuel cell technology, which has the capacity to convert hydrogen or hydrogen-containing fuels into the much needed electrical energy and heat through approvingly simple and mechanically straight forward electrochemical processes that do not degrade the environment (Nordin, 2010). In essence, the perfection of fuel cell technology by relevant engineers presents our best bet of addressing the real challenges emboldened by the mounting use of fossil fuels, including the depletion of natural resources and the ensuing global environmental concerns.Advertising We will write a custom essay sample on Role of Engineer in Global Challenges specifically for you for only $16.05 $11/page Learn More Engineers also need to come up with technological innovations that could be used by communities and countries to capture and store excess carbon dioxide within the environment so as to prevent global warming (Bourn Neil, 2008). Such innovations require heavy investment in financial resources and heavy concessions from participating stakeholders, but are intrinsically important if we are to reduce the harmful environmental events occasioned by excessive emissions of carbon dioxide and other harmful gases into the environment. Lastly, engineers should be at the forefront in initiating sustainable and green engineering to cut down on harmful emissions into the environment (UNESCO, 2010). Food Insecurity The world’s population has now reached seven billion owing to great advances in health care, elevated levels of prosperity and longer life expectancy, but available statistics indicate that two in every seven people residing in developing countries are exposed to hunger and starvation due to food insecurity brought about by rising temperatures and e rratic rainfall patterns (Fan, 2011). The world’s population, according to these authors, is expected to reach nine billion by 2050, hence the need to come up with approaches and policy frameworks to guarantee food security. Engineers can play an active role in ensuring food security by developing novel fertilizers and irrigation capabilities that will ensure faster and more efficient production of food to feed the population. Agricultural engineers in Israel, for example, have been able to apply modern irrigation techniques and high-yield fertilizers to grow food in arid areas. Second, engineers can use biotechnology and other scientific techniques to develop disease-resistant and fast maturing crops. Such technologically-enhanced crops, in my view, will ensure that food is available in abundance. Lastly, engineers can undertake to develop new techniques of harvesting rain water for use in irrigating crops grown under harsh conditions (Bourn Neil, 2008).Advertising Looking for essay on engineering? Let's see if we can help you! Get your first paper with 15% OFF Learn More Weapons of mass destruction Global Terrorism Owing to the September 11 2001 terrorist attack on U.S. soil, it is increasingly becoming clear that the nexus of weapons of mass destruction (WMB) and terrorism poses one of the greatest challenges to world peace and prosperity. While it is a well known fact that a successful major WMD terrorist assault could lead to mass casualties and generate extensive social, economic and political ramifications that would adversely affect developed and developing countries, non-state actors such as the Al-Qaeda, Taliban, Ansar al-Islam and Islamic Jihad Union have openly stated their insatiable desire to obtain and use WMDs against targets perceived as enemies to their religious fanaticism (U.S. Department of Sate, 2008). Such a global challenge is real considering the amount of information available on the Internet regarding the assembly and use of WMDs, not mentioning the many black market proliferators and transnational criminal networks that ma y seek to benefit financially from the sale of these weapons to terrorists organizations. To minimize the challenge of WMD terrorism, engineers can engage in the development of high-tech defense mechanisms that have the capacity to deal with WMDs before they reach their target. The U.S. military engineers, for instance, have succeeded in developing strategic missile defense systems that can guard the country against incoming missiles. Second, it should be the role of upcoming engineers to develop and implement comprehensive surveillance systems with the capacity to receive and transmit information about the activities of known terrorist groups. In this light, it can be argued that engineers who designed and developed the U.S. drone surveillance systems succeeded to minimize terrorist activities due to their excellent data gathering capabilities. Still, engineers can play an active role in developing novel strategies that could be used to neutralize the effects of chemical or biologi cal weapons in case of use by terrorist groupings (Bourn Neil, 2008). Conclusion Recommendations The present paper has discussed some of the top-most challenges affecting communities globally, including environmental degradation, food insecurity and WMD terrorism. Additionally, the paper has clearly outlined the critical roles that engineers are expected to play to address these challenges in line with their professional calling to advance human welfare. But while these roles lie at the core of the engineering profession, it is imperative to note that they may be unachievable if concerted efforts are not made by stakeholders and governments. It is therefore recommended that the core curricula for engineers should be changed to reflect these dynamics and ensure that upcoming engineers receive comprehensive education and awareness reflective of these challenges. Additionally, concessions should be made by stakeholders in terms of funding and availing the necessary conditions for eng ineers to come up with innovative ways aimed at dealing with these challenges. References Bourn, D., Neil, I. (2008). The global engineer: Incorporating global skills within UK high education of engineers. Web. Bryce, P., Johnston, S., Yasukawa, K. (2004). Implementing a program in sustainability for engineers at University of Technology, Sydney: A story of intersecting agendas. International Journal of Sustainability in Higher Education, 5(3), 267-277. Fan, S. (2011). Global food security challenges and opportunities. International Food Policy Research Institute. Web. National Academy of Engineering. (2012). Grand challenges for engineering. Web. Nordin, N. (2010). Limitations of commercializing fuel cell technologies. AIP Conference Technologies, 1225(1), 498-506. UNESCO. (2010). Engineering: Issues, challenges and opportunities for development. Web. U.S. Department of State. (2008). The global challenge of WMD terrorism. Web. Vanasupa, L., Slivovsky, L., Chen, K.C. (2006). Glo bal challenges as aspiration: A classroom strategy to foster social responsibility. Science Engineering Ethics, 12(2), 373-380.

Australian Gold Rush Immigrants

Australian Gold Rush Immigrants Prior to Edward Hargraves 1851 discovery of gold near Bathurst, New South Wales, Great Britain regarded the distant colony of Australia as little more than a penal settlement. The promise of gold, however, attracted thousands of voluntary settlers in search of their fortunes- and ultimately ended the practice of transporting British convicts to the colonies. The Dawn of the Australian Gold Rush Within weeks of Hargraves discovery, thousands of laborers were already frantically digging at Bathurst, with hundreds more arriving daily. This prompted the Governor of Victoria, Charles J. La Trobe, to offer a  £200 reward to anyone who found gold within 200 miles of Melbourne. Diggers immediately took up the challenge and gold was quickly found in abundance by James Dunlop at Ballarat, by Thomas Hiscock at Buninyong, and by Henry Frenchman at Bendigo Creek. By the end of 1851, the Australian gold rush was in full force. Hundreds of thousands of new settlers descended on Australia during the 1850s. Many of the immigrants whod originally come to try their hand at gold-digging, chose to stay on and settle in the colonies, ultimately quadrupling the population of Australia between 1851 (430,000) and 1871 (1.7 million). Did Your Ancestors Arrive During the Gold Rush? If you suspect that your Australian ancestor might have originally been a digger, begin your search in traditional records from that time period, such as census, marriage,  and death records that generally list an individuals occupation. If you find something that indicates your ancestor was likely- or even possibly- a digger, passenger lists can help pinpoint the date of their arrival in the Australian colonies. Outbound passenger lists from the United Kingdom arent available prior to 1890, nor are they readily available for America or Canada (the Australia gold rush attracted people from all over the world), so your best bet is to search arrival manifests in Australia. Unassisted Immigrants to NSW, 1842-1855: This is an index of unassisted (or free) passengers who came to Australia at their own expense, including ships crewmembers.Unassisted Passenger and Crew Arrivals, 1854-1900: The Mariners and Ships in Australian Waters website has transcribed passenger listings and links to digital scans of original Shipping Inward lists from the Shipping Masters Office.Victoria Passenger Lists: Immigration records for Victoria 1852–1899 are online from the Public Record Office Victoria, including the Index to Unassisted Inward Passenger Lists to Victoria 1852- 1923 and the Index to Assisted British Immigration 1839- 1871. Researching Ancestors Who Predate the Gold Rush Of course, your Australian gold rush ancestors may have actually arrived in Australia in the years preceding the gold rush- as an assisted or unassisted immigrant, or even as a convict. So, if you dont find them in the passenger arrivals from 1851 on, keep looking. There was also a second sizeable gold rush in Western Australia during the 1890s. Start by checking the outbound passenger lists from that time period. Once youve determined that your ancestors were likely involved in the gold rush in some way, you may be able to locate them in a gold-digger database or learn more from newspapers, diaries, memoirs, photos, or other records. Gold Diggers from South Australia: This free searchable database includes gold diggers from South Australia (1852- 1853) who brought or sent their gold home from the Victorian goldfields, including those who deposited gold at the SA Gold Assay Office in February 1852; the consignors and consignees associated with the first three mounted police escorts; and those who lost their receipts or failed to claim their gold by 29 October 1853.SBS Gold!: Explore the impact of the Australian gold rushes and uncover stories of the diggers through newspaper accounts, diaries,  and memoirs.The Goldminers Database: Search information on some 34,000 gold miners who participated in the gold rushes of New Zealand between 1861 and 1872, many of whom were Australians who went to New Zealand for only a short period of time.Fortune Hunters in Australia: This online database, available to members of the New England Historic Genealogical Society, includes names and other information extracted from the pub lished CD titled American Fever Australian Gold, American and Canadian involvement in Australia’s Gold Rush by Australian authors Denise McMahon and Christine Wild. In addition to data compiled from official records, archives, contemporary newspapers, and diaries, there is also material from correspondence written to or from fortune seekers, both from the goldfields of Australia, as well as communications penned during ocean crossings. The National Library of Australia: Search the digital collections database for the term gold photos, maps, and manuscripts related to the Australian gold rushes and those who participated in them.